Pick any handle.
A dev, an artist, a friend, a meme account. Nobody has to sign up first.
Launch their coin.
Name, ticker, picture. One signature from your wallet puts it on pump.fun.
Fees stack up.
Every trade pays a creator fee. It is set aside for the handle, in the open, where anyone can check it.
They post and claim.
The owner posts one code from that account, picks a wallet and takes it all. A lookalike handle can't.